project brief：
this report examines how rural e-commerce could advance the digital transformation of agri-food systems, including increasing production efficiency, expanding farmers’ market access, improving poverty alleviation, fostering agricultural entrepreneurship, and attracting young generations back to their villages for economic revival and rural revitalization.
it is highlighted that an enabling ecosystem with favorable government policies and strategies, public-private partnerships and innovative business models is of great importance to accelerate the development of rural areas in china, and generate larger economic, social and environmental impacts. as the largest developing countries in the world, the experience of the digital agriculture transformation in china could be shared with other developing countries.
the report also discusses some of the challenges encountered and lessons learned during the development of rural e-commerce, as well as the proposals for the way forward.
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project leader: longbao wei